Skip to content

Soft Land Expo: USA Edition

October 27, 2020

Click on the “Event Site & Registration” button for all of the latest information.

Soft Land Expo: USA Edition (SLEUSA) is a bi-directional event that will connect both international companies seeking to enter the U.S. market and U.S. companies seeking to internationalize to global markets with key agencies, resources, and service providers to support their success. SLEUSA will include:

Features:

  • 24-hours of exploring, learning, and connecting
  • Live and high-value daytime content in all time zones
  • 32 inbound workshops
  • 32 outbound workshops
  • 8 amazing case studies and success stories
  • 6 hours of networking and matchmaking
  • 3 global pitch events facilitated by the Americas Real Deal™ TV show
  • Ecosystem tours


Audience:
Leaders of international companies that are seeking to enter the U.S. market and leaders of U.S. companies that are seeking to expand globally, federal and state trade & investment agencies, import/export resources, venture capitalists and other funders, and a wide array of support services.

Starts: Tuesday, 27 October 2020, 12:00 PM GMT (that’s 8:00 AM New York time)
Ends: Wednesday, 28 October 2020, 12:00 PM GMT

Yes, this is a 24-hour event! We want to make it easy for companies all over the world and in every time zone to access this content and these connections.

Where: Online…easy on your travel, time, and budget and no risk of Coronavirus

Content:

  • Exhibits and pavilions
  • Networking and matchmaking
  • Keynotes and success stories
  • “ED” Talks: Just like a TED Talk but 2-minutes shorter. These are non-promotional and focused on building audience knowledge and skill. ED Talks are 16-minutes followed by a shared 20-minute sandbox session for discussion. Topics will include internationalization and market-entry:

Strategy

Management

Sales & Marketing

Staffing

Funding

Legal & Compliance

Accounting & Finance

Real Estate & Site Selection

Manufacturing

Logistics

Support Programs

Translation & Localization

  • Ecosystem Tours and Demos: These are promotional and focused on sharing your opportunity. Take prospects on a tour and expose them to your value proposition. Demos are 12-minutes followed by a shared 16-minute sandbox session for discussion. Topics will include:
    • Market and ecosystem tours
      • Inbound: U.S. cities, states, and regions
      • Outbound: international cities, countries, and regions
    • Product and service

Opportunities to Participate