Expandise helps firms to grow, both strategically and operationally, whether they are already active in multiple countries or just starting out with expansion. We assist with all aspects of international growth, from strategy to roll-out, from recruiting to KPI deep-dives. We are a hands-on and people-first organisation. combining data and cultural factors to solve problems and propel growth forward.
The Expandise team serves global clients, focusing on market entry into European countries, but with additional expertise in South-East Asia and the Middle East. With experience in over 50 countries, we have developed in-house frameworks to complement our deep market knowledge, allowing our clients a clear path and blueprint to expand.
We work mainly with B2C companies, as we are obsessed understanding how differences in cultures are reflected in consumer behaviour. This means we can highlight which marketing channels work best in different countries, or what customers in certain markets might want to see before purchase. We work alongside our clients to understand their internal culture, so we can build that into our bespoke approach.
Here are some examples of typical projects we have undertaken:
- eCommerce website in 13 European markets (market roll-out, organisation restructuring, process implementation, interim management)
- Travel company in Europe (market selection, interim management)
- F&B company in 5 Asian markets (market selection, market roll-out, recruiting)
- Delivery company in Europe/Asia (GTM strategy including marketing, HR, business model adaptation)
