Post generously provided by:
Sophie Lechner, Founder & CEO
Global Commerce Education, Inc.
slechner@GCEemail.com
+1 917 859 5268
US Market Entry Strategies: How to determine the best market entry strategy for your company
The companies that successfully enter the US market are the ones that have given careful thought to their entry strategy instead of rushing headlong in either doing the same thing that worked for them at home, or just adopting the same model as other companies they have seen succeed.
Every company is unique not only in its products and history, but also in its objectives, in its financial and timing requirements, and in what it is looking for in their US expansion. Therefore, all those elements must be weighed in the decision of which market entry strategy to adopt.
Want to see part 2 & 3 of Your Roadmap for a Successful US Market Entry? Click here for How to Select and Work with Your Trusted Advisors and How to Leverage Cultural Differences for Your Product and Marketing