Soft Land Expo: USA Edition
October 27, 2020
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Soft Land Expo: USA Edition (SLEUSA) is a bi-directional event that will connect both international companies seeking to enter the U.S. market and U.S. companies seeking to internationalize to global markets with key agencies, resources, and service providers to support their success. SLEUSA will include:
Features:
- 24-hours of exploring, learning, and connecting
- Live and high-value daytime content in all time zones
- 32 inbound workshops
- 32 outbound workshops
- 8 amazing case studies and success stories
- 6 hours of networking and matchmaking
- 3 global pitch events facilitated by the Americas Real Deal™ TV show
- Ecosystem tours
Audience: Leaders of international companies that are seeking to enter the U.S. market and leaders of U.S. companies that are seeking to expand globally, federal and state trade & investment agencies, import/export resources, venture capitalists and other funders, and a wide array of support services.
Starts: Tuesday, 27 October 2020, 12:00 PM GMT (that’s 8:00 AM New York time)
Ends: Wednesday, 28 October 2020, 12:00 PM GMT
Yes, this is a 24-hour event! We want to make it easy for companies all over the world and in every time zone to access this content and these connections.
Where: Online…easy on your travel, time, and budget and no risk of Coronavirus

Content:
- Exhibits and pavilions
- Networking and matchmaking
- Keynotes and success stories
- “ED” Talks: Just like a TED Talk but 2-minutes shorter. These are non-promotional and focused on building audience knowledge and skill. ED Talks are 16-minutes followed by a shared 20-minute sandbox session for discussion. Topics will include internationalization and market-entry:
Strategy
Management
Sales & Marketing
Staffing
Funding
Legal & Compliance
Accounting & Finance
Real Estate & Site Selection
Manufacturing
Logistics
Support Programs
Translation & Localization
- Ecosystem Tours and Demos: These are promotional and focused on sharing your opportunity. Take prospects on a tour and expose them to your value proposition. Demos are 12-minutes followed by a shared 16-minute sandbox session for discussion. Topics will include:
- Market and ecosystem tours
- Inbound: U.S. cities, states, and regions
- Outbound: international cities, countries, and regions
- Product and service
- Market and ecosystem tours
Opportunities to Participate
- Exhibit, Pavilion Ecosystem Tour, and Matchmaking Session: Details here
- Brand Build and Sponsor: Details here